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TikTok Official Supporter of 31st Southeast Asian Games


TikTok, the leader in short-form mobile video, has announced a partnership with the 31st Southeast Asian (SEA) Games, which will be hosted in Hanoi, Vietnam from May 12 to May 23, 2022.

As the event's official sponsor, TikTok will offer the newest sports highlights to Filipino sports lovers via shareable and LIVE video content from official authorities, news media partners, athletes, and others. Users of the platform may anticipate up-close-and-personal meetings with national athletes, as well as the chance to demonstrate their support from home through specially developed in-app effects and initiatives.

Alex Soon, TikTok Philippines Community Operations Lead for Entertainment, stated, "We are deeply honored to be the official sponsor of the SEA Games and to bring this historic event closer to passionate sports fans in the Philippines, especially as the entire nation collectively celebrates our local athletes and their dedication to their craft." "Sports continues to occupy a special position in the hearts and minds of the TikTok community, and we are grateful for the opportunity to capture and share the most memorable and significant moments of this industry with the entire region."

Unifying Southeast Asian sporting communities with the #SEAGames31
TikTok users will be able to interact with millions of other SEA Games supporters using the official hashtag #SEAGames31. In addition, viewers in the Philippines can utilize their local hashtag, #LabanPilipinas, to follow the most recent news and highlights about their home team, including match updates and re-plays of the best moves, trick shots, and serves during the whole sports season.

Cheer on national teams using the TikTok platform's unique activities and effects.

Additionally, fans can utilize the newly introduced in-app effects to celebrate the games in style. These include augmented reality (AR) programs that put users in the arena to assess their talents in soccer, ping pong, volleyball, and more.


Go behind the scenes with athletes

TikTok has also collaborated with official authorities and hundreds of athletes across Southeast Asia (SEA), including EJ Obiena, Hidilyn Diaz, Jamie Lim, and Agatha Wong, to provide fans with LIVE updates from training, events, and celebrations, as well as sneak peeks into the lives of national athletes. Users are urged to take advantage of this opportunity to interact with their favorite national athletes on the platform.

To learn more about TikTok's participation in the upcoming SEA Games, please visit

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