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Entravision MediaDonuts inks partnership with Carousell Media Group

Entravision MediaDonuts
Entravision MediaDonuts, a leading digital marketing performance and branding solutions platform in Asia-Pacific, has signed a partnership agreement with Carousell Media Group to become the official distributor for Carousell in the Philippines and Cho Tot in Vietnam. 

Carousell Media Group is the leading marketing platform for recommerce in Greater Southeast Asia. Recommerce, also known as reverse commerce, is the online sale of previously owned, new, or used goods.

Through this arrangement, businesses will be able to advertise on premium real estate within Carousell's e-commerce platform while leveraging its strong contextual and audience targeting capabilities. In Greater Southeast Asia, Carousell Media Group has a database of 58 million registered users (Carousell,, Cho Tot, OneKyat, Ox Street, and Refash). 70 percent of this targeted category of highly engaged consumers with purchase intent are millennials. According to SimilarWeb PH, with 5.4 million monthly views, Carousell Philippines is the most popular online classifieds site in the Philippines.

In addition, marketers can utilize Connect, Carousell Media Group's off-platform offering, to interact with consumers across the open internet via millions of other publishers' mobile and web app inventory. This tool, powered by The Trade Desk, the premier independent DSP, enables brands to target and retarget users throughout the buying journey.

"Our regional recommerce marketplaces have emerged from the epidemic in a very strong position. The number of people shopping for used goods has increased, growth has accelerated, and brand interest has skyrocketed. As we expand our media offering in the Philippines, we are thrilled to work with Entravision MediaDonuts to link marketers with passionate communities and eco-conscious consumers, said JJ Eastwood, managing director of Carousell Media Group.

The CEO of Entravision MediaDonuts, Pieter-Jan de Kroon, stated, "The Philippine internet economy is thriving." presently stands at USD 17 billion and is projected to reach USD 40 billion by 2025. Entravision MediaDonuts is in the Philippines to give on-site support to all digital media campaign marketers anticipating best-in-class solutions."

On the agreement with Carousell Media Group, de Kroon stated, "We are thrilled to represent Carousell in the Philippines, which will assist marketers in attaining superior performance at scale. The digital media landscape in the Philippines is rapidly evolving, and we see a really attractive possibility in the e-commerce sector. This agreement will therefore be a game-changer for any firms seeking to surpass their media and business targets by executing advanced advertising plans and leveraging Carousell's targeting capabilities."

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