NBA and foodpanda Announced a Multiyear Marketing Partnership

The National Basketball Association (NBA) and foodpanda, a leading online quick commerce digital platform in Asia, today announced a marketing partnership that makes foodpanda the league’s first Official Online Food Delivery Platform Partner in the Philippines.

Through the collaboration, foodpanda will also serve as an official partner of NBA 3X Philippines presented by Mountain Dew, a 3-on-3 basketball tournament featuring men’s and women’s teams and NBA entertainment that will take place in Metro Manila next month. 

This season, foodpanda will host a series of public viewing parties during select NBA tentpole events and will have virtual on-court signage on select NBA broadcasts across TV5 and One Sports. Additionally, foodpanda will launch promotions that will provide foodpanda users in the Philippines with the chance to win authentic NBA prizes.

L-R Amer Bakshi, Head of Strategic Partnerships, foodpanda Philippines, Hubert Lim, Director, Global Marketing Partnerships, NBA Asia, foodpanda mascot, Pau-Pau, Mae Dichupa, Senior Director, Global Marketing Partnerships, NBA Philippines, Lorelei Olalia, Head of Integrated Marketing Communications, foodpanda Philippines

“Filipinos are known for their immense passion for basketball, and in the same way that the NBA is

among the most popular sports leagues in the country, we’re committed to shaping foodpanda as the

preferred choice of local consumers for online food delivery,” said Porto. “We’re incredibly thrilled

to launch this collaboration together with the NBA and offer engaging campaigns and activities to

food lovers and sports fans alike.”

“We’re excited to welcome foodpanda to the NBA family and to deepen our engagement with our

passionate Filipino fans by leveraging foodpanda’s avid subscriber base,” said Dichupa. “We look

forward to working together to offer new and creative experiences that will bring fans and players in

the Philippines closer to the game.”

Fans in the Philippines can download the official foodpanda app via the App Store and Google Play and visit their official Facebook, Twitter and Instagram for the latest news and offerings.