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UNIQLO Launches Final “Doraemon Sustainability Mode” Products


Global apparel retailer UNIQLO announces the launch of the 2023 Fall/Winter collection for JOIN: THE POWER OF CLOTHING, a campaign supporting UNESCO activities to reduce marine debris.

The new items, the final in the series featuring popular cartoon character Doraemon, will be available at UNIQLO stores throughout Japan and the online store from Friday, October 6, 2023.


JOIN: THE POWER OF CLOTHING is a customer-participation project that connects the “power of clothing” with actions for a more sustainable world. Items for the 2023 Fall/Winter collection are the Doraemon Sustainability Mode Fluffy Yarn Fleece Full-Zip Jacket, and the Doraemon Sustainability Mode Toy, both made of 100% recycled polyester fabric. 

The Full-Zip Jacket features a small Doraemon Sustainability Mode motif on the chest, and the Toy is UNIQLO’s first plush toy made from fluffy yarn fleece material. This will be the final Doraemon Sustainability Mode collection.

For every purchase of products eligible for the campaign, which include Doraemon Sustainability Mode items and other fleece items made from recycled polyester, Fast Retailing will donate US$1 to UNESCO to support its international initiative to reduce ocean garbage, which includes educational programs to raise awareness of marine debris issues.


Special website to learn about ocean garbage
The JOIN: THE POWER OF CLOTHING special website contains content to learn about ocean garbage. Continuing from the previous season, the site features interviews with experts, videos about marine debris issues, and advice for reducing plastic waste in our everyday lives. The site also includes reports on how donations made through the JOIN: THE POWER OF CLOTHING project since 2022 (approximately US$ 3 million) have so far been utilized.

About Doraemon Sustainability Mode
Beloved for more than 50 years, the cat-type robot Doraemon is a worldwide popular manga and anime character from the 22nd century. Always kind and ready to help, Doraemon pulls all sorts of secret gadgets out of his fourth-dimensional pocket to solve problems throughout his many adventures. In Sustainability Mode, Doraemon joined UNIQLO as a global sustainability ambassador, to show us how sustainable steps can be our secret gadgets to help transform the world into a better place for all.

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