Cebuana Lhuillier Relaunches "Happiest Pinoy" to Celebrate Filipino Resilience and Joy

After a five-year break, Cebuana Lhuillier has relaunched its well-loved campaign, "Happiest Pinoy." This campaign is all about celebrating the joy and resilience of Filipinos, and it's back at a time when we need hope and positivity the most.

Jean Henri Lhuillier, the President and CEO of Cebuana Lhuillier, shared his excitement about the relaunch. He talked about how tough the past few years have been, but despite the challenges, the Filipino spirit remained strong. "The last few years have been difficult for everyone, but the Filipino spirit—what we honor in this campaign—stayed unbreakable. Filipinos always find a way to smile, stay hopeful, and spread joy, even in hard times," Lhuillier said. He added that the "Happiest Pinoy" campaign is a way to highlight those who inspire others with their stories of hope and resilience.

The "Happiest Pinoy" campaign aims to recognize Filipinos who, no matter the obstacles, continue to spread positivity. It's open to Filipino citizens aged 13 and above, except for Overseas Filipino Workers (OFWs).

This year, the contest includes several categories:

⦁ Masayahing Gen Z (Youth)
⦁ Happy at 60 (Senior Citizens)
⦁ No Way Kapansanan (Persons with Disabilities or PWD)
⦁ Inspiradong Champion (Workers or Manggagawa)
⦁ Bagong Bayani, Hatid Sigla (OFW)
⦁ Bibo sa Negosyo (Entrepreneurs)
⦁ Proud as Pride (LGBTQIA+)
⦁ Creative Pinoy (Creative Arts)

New special awards have also been introduced this year: Katutubo (Tribal Communities) and Happiest KaCebuana.

Back in 2019, the "Happiest Pinoy" title was awarded to Zaldy Bueno, a 37-year-old public school teacher from Gumaca, Quezon. Zaldy, who won in the Professional category, stood out for his dedication to improving children's lives through education.

This year’s grand winner will receive a cash prize of ₱500,000, while winners in each category will receive ₱35,000. Special awardees will also take home ₱25,000.

Interested Filipinos can submit their entries in three ways:

⦁ Video Submission: Download the form from the "Happiest Pinoy" social media pages, fill it out, and send it along with your video entry to happiestpinoy2024@gmail.com.
⦁ Google Form: Fill out the official form on the "Happiest Pinoy" social media pages and share your story of positivity and joy.
⦁ Cebuana Lhuillier branches: Visit any Cebuana Lhuillier branch to get a physical form, fill it out, and return it to the nearest branch.

The return of the "Happiest Pinoy" campaign is not just a search for a winner, but a celebration of the strength, resilience, and happiness that define Filipinos. As Lhuillier put it, "This campaign is more than just finding an individual; it's about celebrating the strength and happiness that make us who we are."

With this relaunch, Cebuana Lhuillier aims to share stories that uplift the Filipino spirit, reminding everyone that no matter the challenges, Filipinos always choose happiness.