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Let LG Light Up Your World


LG is setting the stage to make your viewing experience even better than before. In a short but mesmerizing teaser, LG showcases the possibilities that OLED self-lit pixel technology offers. 

The colorful, 90-second video is the centerpiece of the South Korean technology brand’s new campaign ‘Light Up Your World’ which introduces LG’s newest OLED evo TV.

LG OLED evo sets a new standard and redefines what TV can be. The next-gen OLED panel has been redesigned to include an extra layer and a stronger emissive material. These optimize the structure of the panel and refines the wavelengths of light. The result is brighter, punchier picture quality, and improved clarity of content — it's not just the display that's evolved, it's your viewing experience.

The key to LG’s unparalleled picture quality is its millions of self-lit OLED pixels. Unlike LED/LCD TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs. When it comes to picture quality, OLED provides the best picture quality possible. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. What’s more, global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended it to be.

At the core of every LG 4K OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular. AI Picture Pro uses a vast database of visual data points, so the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly. AI Sound Pro on the other hand, learns from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. The new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place. Another thing that’s redesigned is the Magic Remote which functions more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV. Just tap a NFC-enabled smartphone to the remote and you’ll be able to share content between your TV and smartphone.

Exciting times are ahead for LG. Mr. Sungjae Kim, Managing Director of LG Philippines, said: “LG OLED technology has been the industry leader for the past few years. We hope that with this new campaign, customers will see for themselves how OLED can provide the best possible TV viewing experience anywhere.”

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