Philips Domestic Appliances has launched the Philips NutriU app in the Philippines to promote healthy home-cooked meals for every Filipino. It is downloadable via the Apple App Store and Google Play.
The recipe platform, which is coupled with the Philips Airfryer, has more than 240,000 users in eight Asia-Pacific nations (APAC). In a 2021 study of 541 NutriU app users, Philips Domestic Appliances discovered that the combination of the Philips Air Fryer and the NutriU app assisted 86% of respondents in preparing healthier meals more often.
Start your healthy eating journey here
The Philips NutriU App, introduced in 2019 and active in more than 20 countries globally with one million downloads, contains hundreds of nutritious dishes vetted by nutritionists and chefs without sacrificing flavor. The app contains suggestions, recommendations, and a vast assortment of recipes, ranging from main dishes to desserts, for both novice and seasoned home cooks.
According to Philips NutriU app usage data, healthier dishes such as air-fried sweet potato chips and recipes with healthier ingredient substitutions were popular on the platform. During the pandemic, interest in recipes for banana bread, chicken breast, and sweet potato fries increased throughout the region, with 42 percent of respondents accessing the banana bread recipe on the application.
Whether frying, baking, grilling, or roasting, the Philips NutriU App is the ideal companion when paired with the Philips Airfryer for preparing nutritious meals to fit any taste or diet.
The Philips NutriU App, introduced in 2019 and active in more than 20 countries globally with one million downloads, contains hundreds of nutritious dishes vetted by nutritionists and chefs without sacrificing flavor. The app contains suggestions, recommendations, and a vast assortment of recipes, ranging from main dishes to desserts, for both novice and seasoned home cooks.
According to Philips NutriU app usage data, healthier dishes such as air-fried sweet potato chips and recipes with healthier ingredient substitutions were popular on the platform. During the pandemic, interest in recipes for banana bread, chicken breast, and sweet potato fries increased throughout the region, with 42 percent of respondents accessing the banana bread recipe on the application.
Whether frying, baking, grilling, or roasting, the Philips NutriU App is the ideal companion when paired with the Philips Airfryer for preparing nutritious meals to fit any taste or diet.
Become part of a community
On the Philips NutriU App's platform, consumers can share their culinary creations and receive inspiration from other users. Home cooks willing to share their recipes with others can post them to their personal cookbooks on the app, making it simple for everyone to keep track of their favorite dishes.Enjoy cooking made easy and healthy for everyone
The number of downloads of the app climbed fivefold worldwide between 2019 and 2022, while it increased threefold in APAC between 2020 and 2021. The Philips Airfryer and NutriU App were well-received by both tech-savvy consumers (aged 25-44) and elderly consumers (aged 45 and above), who accounted for 37% and 52% of the NutriU App's users, respectively. This demonstrates the ease of use and convenience of the Philips Airfryer and NutriU App in making cooking easier and healthier for individuals of all ages in the kitchen.
Philips pioneered air frying technology in 2010. Since then, the air fryer has featured prominently in kitchens the world over, delivering tasty and nutritious homemade meals effortlessly with up to 90% less fat. 1 Ranked number one in terms of global sales volume by Euromonitor,
The Philips Essential Airfryer XL features patented Rapid Air technology that creates seven times faster airflow, evenly cooking food in hot air for delicious meals that are crispy on the outside and tender on the inside.
Download the NutriU App for thousands of air fryer recipes on the App Store or Google Play Store.
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